近日，義大利奢侈品牌FENDI與韓國手工藝人推出的聯名包款陷入輿論漩渦。
Italian fashion brand Fendi is caught up in a dispute after having been accused of erroneously describing the Chinese cultural roots of one of its recent products' design as Korean.
該產品採用類似中國結的編織工藝，品牌在宣傳中卻將其標註為“韓國傳統結”，暗示其源自韓國傳統文化，引發熱議。
The dispute centers on a handbag featuring woven designs apparently resembling the Chinese Knot, a traditional decorative Chinese handicraft with a history spanning thousands of years, which Fendi's promotional materials attributed to Korean craftsmanship, implying ties to Korean heritage.
事件發酵後，“FENDI文化挪用”話題迅速登上微博熱搜榜。大量網友指責該品牌涉嫌“文化剽竊”。
After it is reposted on Chinese social media platforms, numerous net users suspected the brand of appropriating Chinese cultural elements, pushing this topic onto the trending topics chart on Sina Weibo on Thursday afternoon, with one related hashtag becoming the second trendy topic on this platform.
Fendi客戶服務中心的工作人員表示，他們收到了大量關於該問題的詢問，並表示已注意到這一情況，已將其轉交公司相關部門進一步調查核實。
In response to the controversy, Fendi's China customer service said on Thursday afternoon that they had received numerous phone calls regarding the issue, adding that they have taken note of the situation and have already referred it to the company's relevant departments for further investigation and verification.
輿論風波後，FENDI已經在海外社交網站上刪除或隱藏了相關內容。
Later on Thursday afternoon, the relevant promotional content by Fendi was no longer visible on Instagram. The system indicated that the content may have been deleted by its owner or hidden according to privacy settings.
中國結是一種起源於唐宋時期的民間藝術，明清時期流行的裝飾手工藝品。它獨特之處在於其複雜的圖案是由一根線編織而成的。
Chinese Knot is a decorative handicraft that began as a folk art in Tang and Song dynasties and became popular in Ming and Qing dynasties. It is distinctive as its complicated pattern is woven from one piece of thread.
據觀察者網此前報道，在韓國文化遺產廳官方網站的介紹中，他們把這種編織工藝品稱為“繩結”，而非“韓國結”。1968年，“繩結”就已經被韓國政府批准為國家級第22號“重要無形文化遺產”予以保護。
在介紹中也提到了“繩結的編織方法和染色方法是三國時代從中國傳入韓國”的。
儘管韓國官方承認他們的繩結源自中國，但一些來自韓國傳統文化大學的學生們在製作推廣韓國傳統文化的宣傳物料中，卻對此隻字不提。
對此，網友紛紛表示抵制“文化挪用”。
文化挪用通常是指不理解、不尊重地運用異域文化元素，如不交代來源、錯誤展現原文化等。
中華上下五千年的歷史，留下了許多經典文化遺產。近些年來，“中國風”風靡全球，巴黎時裝週也經常出現中國元素，很多使用中國元素的設計師都會坦言設計靈感來自中國傳統文化中的經典之作。中華文化是中國的，也是世界的，我們對於借鑑中華文化豐富人類美好生活是支援的。
編輯：黎霈融
實習生：汪鈺寧
來源：環球時報 觀察者網
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