海底撈開設首家校園店，讓學生們歡喜不已

Haidilao Opens First Campus Store to Students’ Delight

海底撈開設首家校園店，讓學生們歡喜不已

The location in a student canteen at Xi’an University is the latest innovative push by the country’s biggest hotpot chain.

位於西安大學學生食堂的位置是該國最大火鍋連鎖店最新的創新舉措。

Haidilao,
China’s most popular hot pot brand, has opened its first-ever store in a
university canteen in the northwestern city of Xi’an.

海底撈，中國最受歡迎的火鍋品牌，在西北城市西安的一所大學食堂開設了其首家門店。

The
store in Xi’an University opened Monday for a trial period and is set
to become permanent next week, the store manager confirmed to Sixth
Tone.

西安大學的店鋪於週一開始試營業，並計劃在下週正式開業，店長向《第六聲》證實。

Haidilao
has the largest number of hotpot stores in China and had over 1,300
stores by the end of 2022, serving more than 276 million customers a
year. The Hong Kong-listed company also has overseas stores including in
Singapore, the U.S., and South Korea.

海底撈在中國擁有最多的火鍋店，截至2022年底已經有超過1300家門店，每年為超過2.76億顧客提供服務。這家在香港上市的公司還在新加坡、美國和韓國等國家設有海外門店。

Haidilao told
domestic media outlet Red Star News that the company wants to “get
closer” to university students with the store, which only serves those
enrolled on campus. The company is known for its innovative ideas,
including setting up stalls in night markets. In late August, it opened a campsite

in the suburbs of Shanghai.

海底撈告訴國內媒體紅星新聞，該公司希望透過這家只為校園內學生提供服務的店鋪，與大學生們“更親近”。該公司以其創新理念而聞名，包括在夜市設攤。今年八月底，它在上海郊區開設了一個露營地。

Prices at the campus store are 40% to 80% cheaper than normal prices, but portions are also smaller with less choices.

校園商店的價格比正常價格便宜40%至80%，但份量也較小，選擇也較少。

With
only three employees, including the chef, the campus store only offers
basic services, unlike the usual “exceptional customer service” its
restaurants are known for, such as snacks and nail services for guests
while they wait for a table, the store manager told domestic outlet
Jiupai News. Nonetheless, videos

on social media show staff performing the chain’s famous “noodle dance” against a backdrop of cheering students.

校園商店只有三名員工，包括廚師在內，與其餐廳以“卓越的客戶服務”而聞名的待客小吃和美甲服務不同，校園商店只提供基本服務，店長告訴國內媒體九派新聞。儘管如此，社交媒體上的影片顯示員工在歡呼的學生背景下表演該連鎖店著名的“麵條舞”。

University
canteens in China are either run by the schools or social enterprises.
The Ministry of Education has said that prices in student canteens
should be “significantly lower” than establishments outside campus and
that canteen prices should be “stable” even when prices elsewhere rise.

中國的大學食堂要麼由學校經營，要麼由社會企業經營。教育部表示，學生食堂的價格應該比校外的餐館“顯著低廉”，並且即使其他地方的價格上漲，食堂的價格也應該“穩定”。

“I
usually eat at Haidilao about once a month. The campus store is more
affordable. We can go there whenever we want after classes,” Yang Liu, a
student at Xi’an University, told Sixth Tone.

“我通常一個月去一次海底撈吃飯。校園店的價格更實惠，下課後我們可以隨時去那裡。”西安大學的學生楊柳告訴《第六聲》。

On
microblogging platform Weibo, news of the store opening has been read
over 36 million times. “Please extend it to universities across the
country,” one comment reads

在微博這個微博平臺上，有關該店開業的訊息已經被閱讀了超過3600萬次。“請將其擴充套件到全國各大學，”一條評論寫道。