法國競爭管理局3月31日宣佈對美國蘋果公司處以1.5億歐元罰款，原因是該公司濫用其在裝置定向廣告中的主導地位。
法國競爭管理局在新聞稿中指出，蘋果公司於2021年4月釋出“應用程式跟蹤透明度”機制，宣稱以保護個人資料為目標，但其實施方式“既無必要，也不適當”。該機制有偏袒蘋果自身服務之嫌，損害了第三方應用程式利益。
Apple was hit with a 150 million euro ($162.4 million) fine by French antitrust regulators on Monday for abusing its dominant position in mobile app advertising on its devices via a privacy control tool.The fine – the first by any antitrust regulator over Apple's App Tracking Transparency tool – comes a year after the European Union hit the company with a 1.8 billion euro antitrust fine for thwarting rival music streaming services on its App Store.
圖源：VCG
新聞稿說，該機制使在iPhone和iPad上使用第三方應用程式流程變得過於複雜，顯示了蘋果對自身應用程式和第三方應用程式的“不對稱”待遇，對小型應用程式發行商來說尤為有害。
法國競爭管理局表示，此次處罰針對的是2021年4月至2023年7月之間蘋果的違規行為。除罰金外，該局還要求蘋果公司連續七天在其網站上釋出該處罰決定的摘要。
The French case, which covered the period 2021 to 2023, was triggered by complaints from several associations for online advertisers, publishers and internet networks accusing Apple of abusing its market power."While the objective pursued by ATT is not in itself open to criticism, the way it is implemented is neither necessary nor proportionate to Apple's stated objective of protecting personal data," the regulator said in a statement.It added that the privacy tool "particularly penalized smaller publishers," as they depend to a large extent on the collection of third-party data to fund their businesses.
法國競爭管理局宣佈對蘋果公司的處罰決定後，代表線上廣告各參與方的行業協會發表聯合宣告對此表示歡迎。宣告說：“這一決定標誌著線上媒體和廣告生態系統中的9000家公司，以及其他所有收入、商業模式和戰略受到蘋果機制嚴重影響的移動生態系統參與者的重大勝利。”
來源：新華社 路透社
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