3月14日，Prada官方旗艦店表示：經過慎重考慮，Prada與金秀賢雙方共同決定終止合作。
Italian luxury brand Prada has reportedly terminated its contract just months after tapping Korean star Kim Soo-hyun, who is currently in the center of the controversy involving him and the late Korean actress Kim Sae-ron.
Reports on Friday evening said Prada had issued a statement informing the end of its contract with the “Queen of Tears” star. Soo-hyun was unveiled as its endorser last December.“In consideration of the gravity of the issue, we have mutually agreed to terminate our contract with actor Kim Soo Hyun,” Prada said in a statement, as reported on Korean entertainment site Soompi.
近日，出演過《來自星星的你》“都教授”的韓國頂流男演員金秀賢因其與已故女演員金賽綸的戀情深陷醜聞。網友紛紛開始抵制金秀賢代言的品牌，部分品牌也開始宣佈暫停與其合作。
據報道，金秀賢手握16個代言，其中，最引人矚目的是去年年末官宣金秀賢為全球品牌代言人的Prada。
據悉，3月12日，Prada已經迅速與金秀賢解約，合作時間不足四個月。
自2014年起，Prada亞太區接連遭遇品牌代言人“塌房”事件。儘管麥肯錫《2024全球奢侈品報告》中指出僅有18%的消費者支援“流量明星”，但流量明星的”高收益“總是讓奢侈品牌“冒險賭一把”，其中Prada正是最偏愛與流量明星合作的高奢品牌之一。
摩根士丹利在報告中表示，“Prada對流量明星的依賴導致股價敏感度高於同行。”截至3月14日收盤，Prada的股價在過去五天裡已經下跌了3.22%。
Despite McKinsey's 2024 global luxury report noting that only 18% of consumers support "internet celebrities," their high commercial value continues to entice luxury brands into taking risks—Prada being one of the most active in such collaborations.Morgan Stanley highlighted in a report that Prada’s dependence on internet celebrities has made its stock price more sensitive compared to industry peers.
編輯：李雪晴
來源：觀察者網 菲律賓星報等
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