鄭州向國際消費中心城市邁進

鄭州市正在加速深入貫徹省政府關於鄭州建設國際消費中心城市的決策部署。2024年全市社會消費品零售總額達到5884.6億元，國際友好城市增至14個，國際友好交流城市增至34個，全市的消費水平和國際化程度正在加速提升。

Zhengzhou, capital of Central China's Henan province, is implementing the provincial government’s decision to build the city into an international consumption center.

In 2024, the city's total retail sales of consumer goods amounted to 588.46 billion yuan ($80.82 billion). The number of its international sister cities increased to 14 and its international friendship cities increased to 34. These figures indicate a rapid growth in the city’s consumption levels and internationalization efforts.

鄭州市商務局局長王保來表示，在全面總結近年來我市國際消費中心城市建設情況的基礎上，我們編制了《鄭州國際消費中心城市建設專項行動方案》，圍繞五大專項行動，進一步明確了工作任務。

Wang Baolai, director at the Zhengzhou bureau of commerce, said that after assessing the recent efforts to build Zhengzhou into an international consumption center, local authorities have developed an action plan that specifies tasks on five key areas.

首先，實施高品質消費供給提升行動，豐富文旅消費產品供給，塑造“天地之中、黃帝故里、功夫鄭州”城市名片。

第二，實施地標型消費場景塑造行動，打造高品質特色街區和城市消費新地標，做靚“夜鄭州”消費名片。

第三，實施引領型消費品牌培育行動，發展時尚消費品牌以及鄭州本土特色品牌，培育新消費品品牌。

第四，實施開放型消費市場拓展行動，提升國際性綜合交通樞紐能級，進一步做強會展消費，打造國際會展名城。

第五，實施友好型消費環境建立行動，更新完善消費配套服務設施，加強消費者權益保護，打造放心舒心的消費環境。

消費場景提質擴容

鄭州打造大型商圈10個，省級品牌消費集聚區22個，二七商圈和永珍城被評為我省首個國家級示範智慧商圈、智慧商店。10萬平方米以上的綜合體達到14個，山姆會員店、麥德龍已經簽約。德化街、銀泰環湖商業街等重點打造的21條特色商業街營業面積逾122萬平方米，品牌門店入駐總量超1700家，日均客流量超100萬人次。

Zhengzhou has developed 10 large business districts and 22 provincial brand consumption clusters. The Erqi business district and the MixC mall have been recognized as the first national model smart business district and smart store respectively in Henan province. There are 14 comprehensive complexes exceeding 100,000 square meters in Zhengzhou.

Sam's Club and Metro have also signed agreements to develop there. Dehua Street, Intime Lakeside Commercial Street, and other key developments have created 21 distinctive commercial streets with a total operating area of over 1.22 million sq m and more than 1,700 stores, attracting a daily average of more than 1 million people.

發力提振消費

2024年，鄭州開展了“醉美•夜鄭州”等系列消費季活動，累計舉辦各類活動超600場，拉動消費超400億元。全市“中華老字號”達5個，“河南老字號”達22個，培育了蜜雪冰城等知名品牌。全年直播電商實現網路零售額520億元，佔全省47.13%。舉辦展覽活動227場，帶動行業消費328億元。

In 2024, Zhengzhou carried out a series of consumer season activities, such as Zhengzhou Nightlife, and organized more than 600 events, stimulating consumption worth more than 40 billion yuan. There are five China time-honored brands, 22 Henan time-honored brands, and well-known brands such as the Mixue Ice Cream & Tea based in the city.

Livestreaming e-commerce achieved online retail sales of 52 billion yuan, accounting for 47.13 percent of the province's total. The city hosted 227 exhibition events, driving industry consumption to 32.8 billion yuan.

提升城市國際化水平

鄭州舉辦了具有國際影響力的跨境電商大會、國際投資貿易洽談會、河南與跨國公司合作交流會、國際旅遊城市市長論壇等國際知名會議活動，成功舉辦F1摩托艇世錦賽中國鄭州大獎賽、國際少林武術節等國際賽事。

Zhengzhou has hosted internationally renowned conferences such as the Global Cross-border E-commerce Conference; the China Henan International Investment and Trade Fair; the Cooperation and Exchange Conference between Henan province and Multinational Corporations; the International Mayor's Forum on Tourism; and other international events such as the U.I.M. F1H2O World Championship Grand Prix of Zhengzhou, China; and the Zhengzhou International Shaolin Wushu Festival.

獨特定位與競爭優勢

鄭州是華夏文明的重要發祥地，中國八大古都之一，擁有區位交通、人力資源、產業基礎等比較優勢，在培育建設國際消費中心城市方面具有深厚基礎和天然優勢。這裡有航空港經濟綜合實驗區、自由貿易試驗區、自主創新示範區、跨境電商綜試區、大資料綜試區等多項國家戰略平臺。

以米字型高鐵、鄭州航空港為支撐的交通樞紐優勢，使鄭州成為兩小時經濟圈的消費中心。鄭州兩小時航空圈覆蓋全國90%以上的人口和市場，兩小時高鐵圈覆蓋4億人的生活和消費，這些都為國際消費中心城市的建設提供了堅實的基礎和有力支撐。

The star-shaped high-speed rail network and Zhengzhou Xinzheng International Airport make the city a consumption center with a two-hour economic circle. Zhengzhou's two-hour air circle covers more than 90 percent of the population and market in China.

The two-hour high-speed rail circle covers the life and consumption of 400 million people, which provide a solid platform and support for the construction of an international consumption center city.