近日，鉑爵旅拍疑似“跑路”，多位消費者反映，在鉑爵旅拍購買服務後遇到商品無法交付、定金無法退還等問題，亦有消費者投訴稱，其在李佳琦直播間購買的鉑爵旅拍產品同樣遇到了上述情況。
7月24日晚，主播李佳琦在直播間中公佈“鉑爵旅拍”產品售後方案。
Recent reports suggest that Bojue Travel Photography, a well-known wedding photography service provider, may have abruptly shut down operations, leaving numerous customers in the lurch. Many consumers have complained about undelivered services and deposits not being refunded, including those who purchased the company's products via e-commerce influencer Li Jiaqi's livestream.
On the evening of Thursday, Li Jiaqi addressed the issue during his livestream, announcing a post-sales resolution plan for affected customers.
李佳琦表示，在李佳琦直播間購買鉑爵旅拍產品已核銷未拍攝的使用者，可以找李佳琦直播間客服進行退款。如果消費者已在核銷期內完成拍攝但還未拿到底片，可以找到直播間客服進行登記，李佳琦直播間將協商聯絡鉑爵旅拍拿到底片，同時會給消費者一定金額的關懷金作為補償。對於未核銷的使用者，可聯絡鉑爵旅拍平臺進行退款。
7月19日，鉑爵旅拍發布關於近期市場傳聞的鄭重宣告，其中提到：為了最佳化經營模式，減負前行，我司決策縮減旅拍業務，關停部分虧損門店，並進行組織最佳化。我司旅拍、跟拍、寫真等業務板塊平穩運營。
Earlier, on July 19, Bojue issued a statement denying allegations of a sudden shutdown, citing "business optimization" efforts. The company acknowledged downsizing its travel photography division by closing underperforming stores and streamlining operations but insisted its core services—wedding, event, and portrait photography—remain operational.
有相關從業者對記者透露，旅拍普遍採用“預收款”模式。由於實際服務週期長，資金容易被挪用至營銷或擴張，一旦新客增長放緩或退單率上升，現金流便容易出現斷裂。
記者留意到，因扛不住資金壓力，網上不斷有旅拍店轉讓訊息掛出，其中不乏陽朔、麗江、大理等知名目的地門店。
Industry insiders reveal that travel photography businesses often rely on "advance payment" models where customer deposits fund marketing or expansion. However, this leaves them vulnerable to cash flow crises if new client growth slows or refund demands spike.
Online listings show a surge in travel photography studios for sale, including locations in popular destinations like Yangshuo, Lijiang and Dali, hinting at broader financial strain in the sector
來源：中國青年報 中新經緯 現代快報 南方都市報 川觀評論等
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