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There is a new, unapologetic category of influencers that is trying to change perceptions around body image in China: ‘midsize’ (微胖 weipang) influencers.
Literally meaning “a little bit fat” or “micro-fat”, the term weipang has grown into a movement involving women who straddle the line between “straight sizes” and “extended sizes”.
The trend appears to pay zero attention to the curated, filtered perfection of Xiaohongshu, instead focusing on providing a level playing field for everyone hoping to gain some traction in the social media space.
There is a new, unapologetic category of influencers that is trying to change perceptions around body image in China: ‘midsize’ (微胖 weipang) influencers.
Literally meaning “a little bit fat” or “micro-fat”, the term weipang has grown into a movement involving women who straddle the line between “straight sizes” and “extended sizes”.
The trend appears to pay zero attention to the curated, filtered perfection of Xiaohongshu, instead focusing on providing a level playing field for everyone hoping to gain some traction in the social media space.
📝重點詞彙與表達
unapologetic /ʌnəˈpɒlədʒɪtɪk/
沒有道歉的，毫不委婉的
perception /pəˈsepʃən/
看法,觀念
literally /ˈlɪtərəli/
字面地,真實地
straddle /ˈstrædəl/
跨過,橫跨
zero attention/ˈzɪəroʊ əˈtenʃən/
完全不注意
curated/ˈkjʊəreɪtɪd/
精心挑選的
level playing field [ˈlevl ˈpleɪɪŋ fiːld]
公平賽場; 平等的競爭環境
traction /ˈtrækʃən/
吸引力
8月29日~8月31日
Albert老師連續3晚直播
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輕鬆突破口語屏障
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