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Times of controversy can present plenty of landmines for corporations looking to navigate a treacherous PR field.
McDonald's may have stepped on one this week after McDonald's Israel announced that it was opening 5 branches dedicated to donating about 4,000 meals to Israeli soldiers and first responders.
The Israeli franchise’s announcement triggered counter-donations from many of the chain’s Arab subsidiaries to the Palestinian cause.
Emotions are high on both sides of the issue, and on both sides of the border with Israel.
Times of controversy can present plenty of landmines for corporations looking to navigate a treacherous PR field.
McDonald's may have stepped on one this week after McDonald's Israel announced that it was opening 5 branches dedicated to donating about 4,000 meals to Israeli soldiers and first responders.
The Israeli franchise’s announcement triggered counter-donations from many of the chain’s Arab subsidiaries to the Palestinian cause.
Emotions are high on both sides of the issue, and on both sides of the border with Israel.
📝重點詞彙與表達
present [prɪˈzɛnt]
出現,呈現
landmine [ˈlændmaɪn]
地雷
treacherous [ˈtrɛtʃərəs]
隱險的,危險的
first responder [fɜːrst rɪˈspɒndər]
急救人員,應急人員
franchise [ˈfræntʃaɪz]
特許經營;加盟店
counter-donation [ˈkaʊntər-doʊˈneɪʃən]
反向捐贈,反向捐助
subsidiaries [səbˈsɪdiˌɛriːz]
子公司,附屬機構
emotions are high /iˈməʊʃ(ə)nz ɑː haɪ/
情緒高漲
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